THE ETHICS OF EVERYDAY BUSINESS
Few producing fashion & design companies can sincerely proclaim CO2 neutrality or boast positively contributing to combating climate change. Nor can Mismo. But our values are crystal clear in regard to the overproduction and overconsumption that drive our industry and which are the main barriers to a more sustainable life on this planet.
We believe in surrounding yourself with a few select and high-quality objects and in embracing a much more considered way of consuming where we buy less, but better. Before making a new purchase, we all need to dwell and ask ourselves if new products are truly what we need – and what the consequence is of just buying more.
First and foremost, we strive to create products that breathe longevity. The longer the lifecycle, the less environmental impact. Our products exude purpose and function – and pure-lined style. They are crafted using natural materials that mellow from wear and tear. And they are assembled in a process that seeks to balance the durability of classic craftsmanship with modern-day manufacturing. In short, aesthetic sustainability is as far as we can stretch it. This philosophy informs the lines we draw, the materials we choose and the quality of our production.
We produce in balanced and measured quantities. It may happen that a classic style sells out faster than expected and is out of stock for a period. So be it. We don’t rush our production or fly home products express to serve an immediate demand. Waiting for a special, coveted piece to arrive also carries its own charm and reward.
At Mismo, like many other brands, we have embarked on the journey towards reducing the environmental footprint of the products we create, by reducing plastic usage and applying recycled and organic materials everywhere possible in the product journey, from product to packaging. These small steps are just the first towards leading a more responsible life. Our journey is ongoing, and we are committed to learning and implementing new ways to improve every day. But what remains our lodestar is not only a distant dream of circular sustainability but the ethics of everyday business.
Our ethics dictate the pace with which we run our business. Obsessive growth is not a measure for quality of life. It does not reflect the way we treat each other, our employees, and the people working with us throughout our supply chain. For what is the ethic of a business that applies pressure to make everyone run faster in constant pursuit of growth? We have always believed in building long-term relations over short-term profit. Therefore, we work with a select few suppliers and producers, most of which are family-run businesses that we have proudly been working with for more than a decade. We know the people behind our materials and the ethics under which they are produced. Relationships nurtured by human trust and a common interest in growing and developing together, with the aim of delivering the best possible products.
In a digitalised landscape full of algorithms, chatbots and automated procedures, we strive to offer a human touch to everything we do. Especially when it comes to customer support. Whether it’s offering advice on a fabric or assisting with a delivery gone wrong, we stand by our products and happily engage with our customers on any issues with the bags – which does occasionally happen – whether 1, 3 or 7 years after purchase. We always repair when possible, extending the life of your bag and your memories. And we always do so through mutual dialogue and shared respect.
We have faith in the value of our products. We proudly count over 15 years of passionate and unison feedback from loyal customers, many of whom not only own one but a full fleet of Mismo products, seeing them through everyday endeavours as well as long-distance adventures.
We’re grateful for our community and the loyalty they keep showing us by returning and sharing their love for the products we create.
If you feel now is the time to elevate your carrying needs or add to your existing family of bags, we are here to serve you. If you wish to wait and squeeze the last performance out of your current daily companion, we plan on sticking around until you feel it’s time. But most importantly, we believe you should never be left sitting with a hollow feeling of potentially missing out on a snap bargain – during Black Friday or anytime beyond. Therefore, we don’t do sales. Being in-season flash sales or seasonal sales. Our products will not be discounted. This is our testimony to a piece of luggage that we’re confident is worth every cent.