A Nordic Perception · Copenhagen 2006
There’s an essence of romance and companionship at the core of MISMO that is unique to the brand. What began back in 2003 as a love story and a simple idea to offer travellers and city dwellers a little timeless luggage versatility has since blossomed into one of Scandinavia’s most sought-after accessories labels with a profound presence in today’s contemporary luxury market.
Rooted in a Copenhagen mindset of freedom and flexibility, the first MISMO bags were launched in 2006. From the beginning, the signature was definite. Pieces that exude purpose and function – and pure-lined style. Crafted from premium materials that mellow with time and use, each bag tells its own story of the owner, by its wear and refined patina.
Rather than dictating style, MISMO supports and accentuates individual style and personal expression across the spectrum, from masculine to feminine, from laidback to sophisticated. Reflecting you, the owner – as in the Spanish meaning of the word mismo (i.e. “same”), MISMO offers a blank canvas for your own adventures and storytelling.
Embracing nature’s seasons and beauty, our bags are made to last, age and evolve throughout life’s journeys. As a companion for life.
Danish design ethos - MISMO bags are rooted in the Danish design tradition, where function, proportion and craftsmanship go hand in hand. Simplicity is never an end in itself, but a way of creating purposeful designs where materials, construction and details each have a reason to be there.
Individuality and versatility - MISMO bags are designed to move easily between people, places and occasions. Across genders, generations and ways of living, the same bag can take on a different character from one person to the next. From everyday endeavours to weekend getaways, our designs make room for individual expression and a certain pleasure in the things we choose to carry.
Aesthetic longevity - We believe in well-made things with a purpose. That good design should have a long horizon. Aesthetic longevity guides the shapes we develop, the materials we select and the standards we set for their making, with the ambition that each should remain as relevant and desirable years from now as it is today.
Magical midsummer light suffuses the endless coastal dunescapes, while autumn is coloured in the earthy hues of clay-rich soils. A simple horizontal line separates the shimmering seas from the dynamics of the sky.
Our Nordic landscapes rarely give us clear and bright tones. Haze and dew affect the vision – our colours are broken into earthy, natural tones. These are the subdued hues in which our eyes find peace, recognisable to us from childhood. They inform the way we think, feel and design.
MISMO collections are guided by the natural materials that surround us, and by the mid-century Danish traditions for craftsmanship that have shaped and defined modern living in the Nordics.
Fuelled by daily routines, by our travels, people-watching on buzzy streets and the flutter of cyclists along the bike lanes, MISMO designs are coloured by the city we inhabit and the woodlands and wetlands that are always close at hand, in Copenhagen.
